New Deal Involvement

Dimensions of Diversity

Ethnic Diversity: A Tricultural Ideology

The group of thirty named artists represented in Gallup’s New Deal art collection includes artists from Europe and artists of European descent, four Native American artists, and two Hispano artists. The collection also includes dozens of wall paintings, furniture pieces, and decorative artworks by an unknown number of uncredited Native American and Hispano artists.

This diverse makeup is by design: federal art programs were meant to foster a uniquely “American” art and visual culture, and in New Mexico, that imperative converged with the state’s popular ideology of triculturalism (which holds that the state consists of three distinct ethnic groups—Anglo/white, Hispano, and Indigenous—living harmoniously together). The grossly simplistic tricultural myth arose with New Mexico’s campaign for statehood in the 1880s, was cemented in the early 20th century by the tourism boom, and was then adopted by the New Deal.

Tinwork Light Fixture
by Uncredited Hispano Artist(s)

A photograph of a decorative, rectangle-shaped light fixture hanging from a white tiled ceiling. Two sides of the light fixture are visible. Each side is a glass plate framed by a light blue and red-painted decorative silver metal border with geometric embellishments in triangular, half-circle and bird shapes.
A photograph of a decorative, rectangle-shaped light fixture hanging from a white tiled ceiling. Two sides of the light fixture are visible. Each side is a glass plate framed by a light blue and red-painted decorative silver metal border with geometric embellishments in triangular, half-circle and bird shapes.

New Deal art administrators sought to prove the United States’ distinct and rich artistic history, heritage, and identity by promoting “pre-American” Indigenous and Spanish Colonial artistic practices. This 1936 statement by Donald Bear, regional director of the Federal Art Project, about the Portfolio of Spanish Colonial Design reveals the New Deal’s agenda with regard to Indigenous and Hispano art: “Of all of the states in this nation, New Mexico is the only one which has a genuine native art, aside from the art of the American Indian. The Spanish-Colonial art portfolio will bring to light new and original source material that has never been used before and will also prove that we have indigenous art which is comparable to that of any past civilization.”1

At the same time, New Mexico’s New Deal art programs sought to cultivate regional styles of Western American art being developed by Anglo artists in and through the Taos and Santa Fe artist colonies. In this way, the ultimate goal was to create the image of a future-forward nation building on an incomparable cultural legacy.

Economic Diversity: Three Tiers of Involvement

Though they brought artists from different traditions and cultures together and used need as the sole eligibility criterion, New Deal art programs were not necessarily equal opportunity employers. Artists were employed by federal art programs in different ways, largely along the lines of race and class: generally speaking, white, male artists were granted professional opportunities while artists of color with no formal training were treated more like technicians and manual laborers.

To this end, in terms of Gallup’s New Deal art collection, it can be helpful to group the artists represented into three different categories of involvement.

Untitled (Donkey Braying)
by Anna Vaughn Hyatt Huntington

A photograph of a bronze sculpture of a donkey standing on an oval base, facing left. The sculpture shows detailed musculature and texture, capturing a lifelike stance and expression. In this photograph, the sculpture is pictured straight on. The donkey appears to walk forward, turning to face the viewer, its ears angled backwards, its mouth open, and its nostrils flared, as if letting out a warning bray. The sculpture is placed on a pedestal draped in black cloth and is pictured against a plain white background.
A photograph of a bronze sculpture of a donkey standing on an oval base, facing left. The sculpture shows detailed musculature and texture, capturing a lifelike stance and expression. In this photograph, the sculpture is pictured straight on. The donkey appears to walk forward, turning to face the viewer, its ears angled backwards, its mouth open, and its nostrils flared, as if letting out a warning bray. The sculpture is placed on a pedestal draped in black cloth and is pictured against a plain white background.

Contributing Artists

One group of artists represented is comprised of coast-based, nationally known, commercially successful artists such as Albert Lorey Groll, William Robinson Leigh, and Anna Hyatt Huntington, who were not actually employed by the New Deal. Rather, they donated their work to the Gallup Art Center in support of efforts to turn the Center into a permanent art museum.

Untitled (The Coming of the Americans)
by J. R. Willis

A painting of a covered wagon train traveling through the high desert landscape of the Gallup area, with a red rock formation known locally as "Pyramid Rock" for its shape and a beige sandstone rock formation called "Church Rock" because it looks like a cathedral spire visible in the far distance. Three covered wagons follow a well-worn path of wheel ruts, led by a man riding on horseback, carrying a rifle and wearing a fringed buckskin jacket and cowboy hat decorated with a feather. Next to him walks a cowboy carrying a rifle over his shoulder. Behind them, two oxen pull a wagon in which a woman and child are seated. A cowboy cracks his whip at the oxen. The group includes more cowboys on foot and horseback as well as three small dogs who run alongside, with one stopping to smell a cow skull.
A painting of a covered wagon train traveling through the high desert landscape of the Gallup area, with a red rock formation known locally as "Pyramid Rock" for its shape and a beige sandstone rock formation called "Church Rock" because it looks like a cathedral spire visible in the far distance. Three covered wagons follow a well-worn path of wheel ruts, led by a man riding on horseback, carrying a rifle and wearing a fringed buckskin jacket and cowboy hat decorated with a feather. Next to him walks a cowboy carrying a rifle over his shoulder. Behind them, two oxen pull a wagon in which a woman and child are seated. A cowboy cracks his whip at the oxen. The group includes more cowboys on foot and horseback as well as three small dogs who run alongside, with one stopping to smell a cow skull.

Exhibiting Artists

The second group consists of the senior generation of established, well-known New Mexico artists who earned a reputation in their day as “old masters”2 of Southwestern art, such as Joseph Fleck, Józef Bakoś, Sheldon Parsons, and J. R. Willis. These artists were employed by the New Mexico Federal Art Project mainly as exhibiting artists, paid to produce work for federal art centers and traveling exhibits. In many cases, artists like these qualified for need-based programs some years and not others. 

Untitled (Apache Crown Dancer)
by Allan Houser

A painting of a dancer in motion, taking a big step forward, standing on the tippy-toes of his left foot, his right knee raised high. The dancer wears a yellow skirt, black mask, and tall but delicate, rectangular-shaped headdress. Two pink ribbons dotted with white feathers ripple out behind him. His bare chest and arms are painted white with black geometric designs and he holds two black swords, pointing them downwards. A downward-facing orange crescent shape floats above the figure, in close proximity to his left shoulder.
A painting of a dancer in motion, taking a big step forward, standing on the tippy-toes of his left foot, his right knee raised high. The dancer wears a yellow skirt, black mask, and tall but delicate, rectangular-shaped headdress. Two pink ribbons dotted with white feathers ripple out behind him. His bare chest and arms are painted white with black geometric designs and he holds two black swords, pointing them downwards. A downward-facing orange crescent shape floats above the figure, in close proximity to his left shoulder.

Project Artists

A third category of younger, local, lesser-known artists such as Brooks Willis, Lloyd Moylan, Anna Keener Wilton, Helmuth Naumer, D. Paul Jones, Louie Ewing, Eliseo Rodriguez, Elidio Gonzales, Harrison Begay, Allan Houser, and Virginia Nye was responsible for most of the public art projects undertaken by the state’s Federal Art Project (FAP), including murals at universities, colleges, national parks, and post offices, as well as the FAP’s design portfolio publications. In turn, the New Deal shaped many of these artists’ careers. For some, like Moylan and Jones, their involvement in New Mexico’s FAP marked the apex of their artistic output. For others, such as Wilton, who would go on to head the art department of a major state university and help establish the New Mexico Arts Commission, it helped to launch their careers.

This category also includes the unknown number of uncredited artists—mostly Native American and Hispano artists—hired to produce wall paintings, furniture and decorative arts.

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Art Collection

Gallup’s New Deal art collection consists of over 120 objects created, purchased, or donated from 1933 to 1942 through New Deal federal art programs administered by President Franklin D. Roosevelt to support artists during the Great Depression.

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